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Reach Out and Touch Someone – The Lost Art of Communicating With Handwritten Notecards
In sales, you want to stand out – especially if you are selling in a hyper-competitive market. Technological advances have allowed us to touch people via email, Text Message, LinkedIn, Twitter, Facebook and more. The problem with communicating digitally is the sheer volume of digital communication most of us receives.How Is Marketing Different Than Advertising, and Why Do I Care?
This article is a broad explanation of marketing for small business owners. Subsequent articles will become more specific about actual methods and techniques to effectively market a small business.MARKETING YOUR BUSINESS: Profiling, Segmenting, Mixing, Portfolio and Branding
Marketing is an essential factor in managing a business. You cannot operate without marketing. When you open a business, you – of course – will need customers. You don’t just buy ingredients, bake cupcakes and expect someone or somebody to buy them unless you market your product. Telling your sister you’re selling cupcakes is a form of marketing itself, and so is telling your neighbor – the most basic form of marketing, word of mouth.Why Is Sales Pipeline Important?
Sales Pipeline process is a very important process for making any establishment successful and also to strengthen its revenue growth. An efficient sales pipeline management affects the health of sales quota. This time tested method has proven its efficiency for the small enterprises as well. The big players have used this system in their daily mechanism and responsible for its wide popularity. It is believed that in the coming years, this process will attain greater heights. In fact, many say sales pipelines is an excellent tool for the small and medium enterprises (SMEs) as most of them are engaged in lead generation process.If You Want to Catch A Whale, Don’t Use Minnows For Bait
You can’t get huge results from minor marketing efforts. To catch the biggest clients, you have to think big all around — from the bait of the offer to the “tackle” of the development and fulfillment processes.People Do What They Believe Is In Their Best Interests
Most people will buy something if it’s in their best interests to do so. Your goal should be to determine what those best interests are, and cater to them.Product Manager Meet Your New BFF: The Analyst
Product managers spend a great deal of time looking inside of their company in order to determine what their product development definition is telling them needs to be done next in order to both create and market their product. What we can forget is that the real world in which our product will be competing is a crowded, confusing place. Our customers often turn to analysts in order to get advice on what they should do. We need to make some friends in the world of analysts…Guerrilla or Jackass?
Marketing is essential to survive in business. But is camping out in front of your competitor’s business a sign of a guerrilla marketer or a jackass?