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B2B Marketing – Inbound Marketing Is Occurring: Are You In The Market?
Statistics say that over 70% of customers search before they buy. That is the essence of inbound marketing – customers come “in” and review your website and blog and qualify themselves. Businesses that provide customers with the information they need to self-qualify and allow them to see that the products and services are a fit are, and will continue to be, the businesses that prosper.Jump Start Your Firm’s 2012 Marketing Efforts
3 easy-to-keep New Year’s resolutions – weight loss optional. Does the act of doing business get in the way of plans to grow your business? All too often, we forgo even the most basic marketing activities. Let’s change that starting today.Five Great Customer Thank You Ideas For Your Business
A key to finding successful gestures is to really get to know your clients. Find out what is important to them, what they enjoy spending time doing, or what they would love to do but feel is too extravagant. If you offer things that are specific to your clients’ interests it shows that you care not only about the business they bring you, but also shows you genuinely care about them.What “What’s In Your Wallet?” Means To Product Managers
I’m sure that any product manager living in the U.S. has encountered one of the Capital One ads for their credit cards at some point in time over the last year or so. What might get lost in the blizzard of Capital One ads and promotions that seem to always be around us, is that the product managers at Capital One are very good at what they do. Perhaps we can learn something from them…In Order To Amplify The Sales Of Your Salon You Should Boost Your Online Presence
Salons, like many other referral based businesses have been utilizing the same marketing plans for years, but with more individuals turning to the internet for advice on where to go for all of their personal requirements, salon owners have to also make that leap if they have not done so already. Having a Facebook page is a good start, but even then, you should probably invest in deeper in depth with your online presence, and even though a Facebook page will give you the opportunity to connect with your clients, and get “likes,” but there are still a great deal of opportunities that you should be looking into in order to really help your company.The Business of Wearing Your Promotions
Companies will always want to maximize their advertising efforts in the best and preferably cost-effective way. Wearing your promotions is one of the most creative ways of getting your brand out there and getting people to notice what your company is all about.A Rose by Any Other Name Can Smell Much Sweeter
When it comes to creating an attractive name for your new product, service or company – or even revitalize an existing one – two ingredients should top your Must List: Imagination and Testing. But don’t take my word for it. Some of the most marketing savvy companies in the world follows that advice. And with noteworthy success, I might add.Confessions of an Advertising Goddess – Signs, Signs, Everywhere Are Signs
Advertising is one of the greatest art forms in American pop culture. Look around you to experience some of the best art…found in signs.