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Strategy Vs Tactics to Market Your Accounting Practice

Like most aspects of running your accounting practice, your marketing will be most successful if you have a plan. And as you develop or review your accounting marketing plan, maintain focus on both long-term strategies and short-term tactics. To better illustrate the difference, here is Merriam-Webster’s definitions of strategy and tactics…

Top 10 Digital Marketing Strategies for Professional Services

Marketing strategies that involve digital mediums including the Internet and mobile devices may be intimidating. After all, who has got the time to understand the latest in the tech world? Terms like cloud storage or social engagement seem as foreign to most marketers as marketing strategy is to a computer whiz.

Blogging Campaigns: Moving From a “Push” to a “Pull” Strategy to Lure Customers

Thought leadership has become important for business and brands to market high value products and services to clients. It is especially effective for B2B marketing and corporate image. B2C marketers can also benefit from thought leadership since consumers will turn to brands they can rely upon. Either way, promoting company or executives as industry experts is a strong public relations tool.

QR Codes: To Use Or Not To Use

QR codes have occupied a significant place in marketing. Despite their popularity, for some reason they have gathered numerous negative responses and opinions. So should a business utilize them?

How Can Product Managers Get Sales To Use Social Media Correctly?

Where things get even trickier is when we try to figure out how to get our sales teams to do a better job of selling our products using social media. What’s the best way to do this?

Getting the Lay of the Land: How to Write an Email Survey

The most cost-effective means of gauging your customers’ satisfaction, both present and future, is to conduct an email survey. In the course of your business’ operations, you have built a base of customer or potential customer contact information that you can leverage to better identify those areas you might want to improve or expand into. Some corporations use customer surveys to impress their stockholders, others, such as public utilities, show the information to regulatory commissions, while still more use it to track trends over years.

Connect With Past and Present Individuals Making Use Of Mobile Marketing

With the prevalence of innovation in daily life, including brilliant phones and wireless network solutions consistently encompassing us, companies have to keep up with the times! Mobile marketing is one of the most effective ways to raise direct exposure and also sustain customer fulfillment in this new age.

Indoor Business Signs Sell!

Indoor business signs are akin to silent yet effective salespersons that can reel in the customers and then sell the products without saying a word. Read on to learn more about this topic.

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