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Determining What Your Target Audience Wants and Needs
When it comes to your target audience members, it is not always easy to determine exactly what they want and need. However, you probably agree that it must always be your main focus. Your needs (as a business owner) should come second to what the other person wants and needs.Before You Launch Your Program or Product, Remember This!
Your dream scenario… Every time I offer a new service, program or product, it’s like the entire world lines up to give me their credit card. No matter what I offer, my ideal clients eat it up and then come back for more. Often the reality becomes… I have an idea, bumble around putting it together, bumble even harder to plan how I’ll get it out into the world… feel frazzled instead of dazzled with my results. Truth… Look, babe, you’ve got a great idea. If you were excited when you conceived it and it’ll solve a top-of-mind problem for your peeps, you’re probably headed in the right direction..More Features Or Better Usability? The Product Manager’s Dilemma
As product managers we are driven people. We want our product to be #1 in its marketplace. What this means is that when our potential customers go shopping, we want them to take a look at our product and see that it is clearly the one that they want – no other product even comes close! However, to get to where we want to be we have to keep making improvements to our product development definition and the big question that we keep facing is what kind of product improvements do our customers really want us to make?Social Media Doesn’t Work in the Industrial Revolution
It’s a given today that Social Media doesn’t work for many companies. Upon further analysis, it rarely has nothing to do with Social Media… it has to do with marketing and using it as if you were still living in the Industrial Revolution. Around the turn of the Century we left the Industrial Revolution behind us… some are sad and many are happy. We welcomed in the Internet Revolution with open arms and were anxious to see how the Internet could change our lives for the better. It has in many ways… but it has also brought its own set of issues with it. The customer is now firmly in control today and there is no sign we are ever going to give it back. This is a good thing… and a bad thing for companies today. Companies that choose to still live in the Industrial Revolution are finding FAILURE in their use of Social Media. It’s failing because Social Media doesn’t work for companies who are acting the way they did when they were in the Industrial Revolution. It is a tool designed for the Internet Revolution. Which Revolution is your company participating in today?Raise Awareness: Five Tips That Guarantee Success
Raising awareness can require a lot of thought for individuals that are just now discovering how important it is to raise awareness. When individuals are able to successfully increase awareness, charities will begin to see an increase in the number of donations, non-profit organization make their presence and services known and events will become more popular than ever.Push and Pull: Inbound Vs Outbound Marketing
Reaching out to potential customers by providing relevant marketing content is among the most effective advertising and brand awareness strategies and one that enhances the experience of doing business with you. Developing good marketing content is the foundation of an Inbound Marketing strategy. The content you deliver demonstrates both your expertise and grasp of the basic goals and challenges faced by your potential clients and can inspire them to reach out to your organization to obtain more specific information, as they envision how working with you could be good for their business. Traditional advertising, email campaigns and PR, better known as Outbound Marketing, reach out to a broad audience that has been vetted and tailored for the presence of target customers, yet still includes many that fall outside of those parameters.Paper Cup Advertising – A Boon for the Startups
Out of a lot of offline marketing & advertising techniques, paper cup advertising steals the limelight. This form of advertising has really got substance for startups.Product Managers Struggle To Discover: Just How Dumb Are Your Customers?
How important is honesty to a product manager? You would think that this would be a big deal to most of us, right? The thinking goes that if we’re not straight with our customers, they they’ll stop trusting us and they’ll go somewhere else to get the products that they need to solve their problems. However, what would you do if you found out that this wasn’t true? What if you discovered that your customers wanted you to lie to them?