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Integrate Your Social Media and Website Analytics
Businesses and entities of all sorts: for profit, nonprofit, business to business, business to client, retail, professional services, individually owned small enterprises and more utilize the power of social media. But they may be missing a crucial value if not capturing and utilizing the information captured by web analytic tools. By integrating a web analytic tool with its social media sites, a company is able to see and understand key performance indicators (KPIs) and how they effect and drive business derived from social media sites.Six Benefits of Thinking Outside the In-Box With Your Print Newsletter
News of the demise of print has been greatly exaggerated. In fact, print newsletters are very much alive and well.Thinking – The Unthinkable!
After being down-sized 3 times in a matter of 5 years, it became completely clear to me that the time is NOW to take Responsibility for my Future, for my well-being and for the lifestyle that I “want to live” and not by a lifestyle that I am (forced to live;) because someone else controlled my time, my finances and my way of life. It was kinda like playing baseball..Understanding Response Rates
When you receive a call from a telemarketer, do you hang up or engage in conversation? When an email comes through that says ‘click here for an offer’, do you click? What about mailers with phone numbers or websites to go to for more information? All of these scenarios involve marketing and obtaining a response rate to the campaign at hand. In the world of marketing, specifically direct marketing, response rate tells how many of the targeted audience members actually responded to a campaign. Response rate is a very valuable data tool for marketers, as it provides an indication as to which marketing techniques are working and which aren’t. Response rates can help determine a variety of successful marketing techniques: type (phone or email), concept of the campaign, targeted prospects.How to Achieve Stratospheric Performance From Your Email Marketing
Email marketing is great – on the face of it cheap because there is no postage – and the effects can be measured. However, it’s the norm now and its effect is diminishing – but any marketing activity is more effective when executed in conjunction with other outbound techniques that act in a complementary fashion.Seven Unique Strategies to Create Multiple Programs From One Idea
Occasionally, clients come to me with one solid idea and feel stuck about expanding it to generate more package opportunities. I can certainly help with that!Marketing Through Partners in the ICT Sector – An Introduction
Co-marketing is a practice that allows two or more companies to work together to drive sales opportunities that benefit all of the partners involved. A successful co-marketing campaign allows different companies to leverage the strengths of each partner to succeed in ways that each individual company cannot do alone.Mobile Marketing’s Most Effective Services
The use of wireless devices or mobile devices to communicate the business’ promotional, marketing, or branding information for its existing and potential clients is referred to as mobile marketing. This, now widely engaged into marketing strategy, includes services such as Short Message Service (SMS) through texts, mobile accessible World Wide Web pages, or mobile apps. The nature of smart phones, Androids, and iPhones is so ubiquitous that they are one of the highest growths in the marketing area. Mobile apps of these high technology wireless mobile devices, paved way for immeasurable development. Thousands of apps now make it possible to have options in order for people to connect, communicate, and network.