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Human to Human Marketing
For decades we have spoken about our audiences being business to consumer or business to business but regardless of what audience we have we are marketing to people. Yes it will be human to human. People haven’t changed but the way we need to communicate to them has. We have overwhelmed by choices in traditional and digital channels so changing your mindset to remember you are dealing with people not just a business or consumer is vital for marketing success.McDonald’s Product Managers Have A Breakfast Problem On Their Hands
Let’s face it, McDonald’s won the battle for breakfast a long time ago. For McDonald’s, breakfast is a big part of where they make their money: 25% of their sales come from breakfast. However, what seemed to be a done deal is starting to look anything like that now. Over at Taco Bell, a new breakfast menu featuring a Waffle Taco has been widely covered by the media and is meeting with positive reviews. Clearly this battle is not over. It may be time for the McDonald’s product managers to start to make changes to their breakfast product development definition. The product managers at McDonald’s need to get creative…IP Address Primer for Business
IP addresses have become a valued commodity across the world. Due to the newfound scarcity in supply, a new market in IP address leasing and transfers has emerged to satisfy the growing demand.Distinguish Target Markets and Align Your Follow Through
Developing clarity on your target market can be one of your most valuable business activities. Most small business owners make the mistake of believing everyone is their target market. Then they develop marketing materials that are overly broad. The result is that their materials aren’t effective in attracting the types of clients they really want.Headline Writing: 3 Quick and Easy Formulas That Will Get People’s Attention
You’re probably not a professional copywriter. Most of us aren’t. And that’s okay.How to Convert More of Your Leads to Customers
I’ve written before about how people who say they want more customers focus on the wrong thing – what they actually need is more leads, and to convert those leads into customers. So how do you increase your conversion rates? Well, you have to start by knowing your numbers. How many new leads are you actually getting? And how many of these are being converted? It’s also critical that you have a sales process, so that you know exactly what your customer journey is.How To Choose A Company Providing Integrated Marketing Plan And Services
While the concept of online marketing has been known for quite so long now, the concept of integrated marketing is much older. In fact, integrated marketing is a term that has been going around for ten years now. Over the past years, the definition of such a term has received various criticisms.10 Ways to Create an Effective Call to Action
If you ever wanted to know how to create call to action marketing pieces that convert to sales rather than just take up real estate, this article will certainly show you how to successfully navigate the process. Starting with the basics and going full tilt to the design phase, these 10 tips for creating CTAs that spur your reader to action will put you miles ahead of the competition!