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What Is Marketing, In A Glance
This article provides basic insight to those interested in understanding marketing further. It will briefly cover what marketing is, and the value of marketing in general.Losing Is Part of the Game When Marketing Your Business
Even if you’re not into sports, you know enough about games to know that losing is very much a part of playing. I enjoy watching pro basketball, rooting on the New York Knicks or Miami Heat (when they’re not playing the Knicks, of course). No matter how the game starts, I already know that one of the teams will lose – on top of knowing that, I must also ingest that my team might not be on the winning side. No matter how good they play, how much they practiced, or who they’re being coached by – one of the teams will lose.Marketing and Money for Small Business Owners and Consultants: Know Your Numbers
In business, whether you were a good math student or not, you must know your numbers. Follow the money trail is a common catchphrase that many consultants use in business – I don’t disagree, but I do say that there are a few sets of numbers that you need to stay on top of to be a successful business owner and consultant.Glory Days of Marketing – What Does That Look Like?
Have you heard of the concept of “Glory Days”? Basically what this means is those days when we are at the height of our success, vibrant health, or social desirability. Often this is associated with our youth, but Glory Days can actually come at any time in our lives. They are sustained times when we shine with vigor, our actions are effortlessly successful, and we hit that point of flow where it seems we “can do no wrong”. We are pitch perfect and whatever we do seems flawless. These times don’t last forever (or they wouldn’t be called Glory Days). Let’s take a minute to look at what the Glory Days of marketing might look like.4 Reasons Why A Good Research Agency Is Essential For Small Businesses
Despite the many benefits they offer, many small business owners are still reluctant to hire research agencies. Here are the top 4 reasons why they should.Strategies to Build Positive Word-Of-Mouth
Whether your business is online or offline or a mix of the two, building positive word-of-mouth is important to your success. Without it, attracting new clients and customers to your business because much more work. You’re also leaving money on the table…4 Ways An All-In-One Marketing Reporting Solution Makes Life Easier
Are you a marketing manager or small business owner who wants to assess the effectiveness of your marketing efforts? If so, a marketing reporting solution may be just what you need to effectively monitor marketing performance, compare different channels and campaigns, and even create and send reports to stakeholders. If you have never heard of marketing reporting software or how it can be used to make your life easier, here are five reasons you should look into it today!How to Use Social Proof to Increase Your Opt-In Rate
Social proof (also sometimes referred to as social influence) is the theory that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. As Robert Cialdini, author of Influence: The Psychology of Persuasion, explains, “we view a behavior as more correct in a given situation to the degree that we see others performing it.” Why is that? Because popularity indicates value. You and I know this isn’t always the truth but it is nevertheless how your audience likely thinks.